Pay-Per-Click Advertising That Drives Business Growth
Reach customers actively searching for what you offer
Search engine marketing puts your business in front of potential customers at the exact moment they’re looking for your products or services. We manage strategic PPC campaigns across Google, Meta, and LinkedIn that generate qualified traffic, leads, and sales. Our approach combines data-driven targeting, compelling ad creative, and continuous optimization to maximize your return on investment. Unlike agencies that charge percentage-based fees, we use transparent flat-rate pricing so more of your budget reaches your audience.
- Generate immediate visibility while your SEO efforts build long-term rankings
- Target high-intent audiences ready to buy, not just browse
- Control your budget with precise spending limits and transparent costs
- Track every dollar with detailed conversion tracking and ROI reporting
- Scale what works by increasing spend on campaigns that deliver results
Why Our SEM Management Delivers Better Results
We combine strategic thinking with hands-on campaign optimization
Transparent Flat-Rate Pricing That Maximizes Your Budget
More ad spend, less agency fees
Most agencies charge 10% to 20% of your monthly ad spend, meaning they profit more when you spend more, regardless of results. We charge a simple $125 setup fee per campaign and $250 per month for ongoing management. This means a business spending $5,000 monthly on ads saves $500 to $1,000 in agency fees compared to percentage-based pricing. That money goes directly into reaching more customers instead of padding agency profits. You’ll get expert management without the inflated costs.
Strategic Campaign Management Across Multiple Platforms
Reach your audience wherever they spend time online
Complete SEM Management Services
Everything you need to run successful paid advertising campaigns
Effective PPC management requires ongoing attention, testing, and optimization. Our comprehensive service covers every aspect of running profitable campaigns across Google, Meta, and LinkedIn. You’ll get a dedicated team managing your advertising while you focus on serving the customers we send your way.
Capture High-Intent Search Traffic That Converts
We create and manage Google Ads campaigns that target people actively searching for your products or services. This includes search ads, display ads, shopping campaigns, and remarketing. Our approach focuses on selecting profitable keywords, writing compelling ad copy, optimizing landing pages, and continuously refining based on performance data. You’ll reach customers at the exact moment they need what you offer.
What’s Included in Google Ads Management
Comprehensive keyword research and selection, competitive analysis, ad copywriting and testing, landing page optimization recommendations, bid strategy management, negative keyword implementation, conversion tracking setup, quality score optimization, and detailed performance reporting. We handle every aspect of making your Google Ads campaigns profitable.
Build Awareness and Drive Action on Facebook and Instagram
We manage Meta advertising campaigns across Facebook and Instagram that build brand awareness, generate leads, and drive sales. Using Meta’s powerful targeting capabilities, we reach specific demographics, interests, and behaviours that match your ideal customer profile. Our creative approach combines compelling visuals with persuasive copy that stops the scroll and drives action.
What’s Included in Meta Campaign Management
Audience research and targeting strategy, custom and lookalike audience creation, ad creative development and testing, placement optimization across Facebook and Instagram, campaign objective selection and optimization, pixel implementation and event tracking, A/B testing of images, copy, and audiences, and comprehensive performance analysis. You’ll get campaigns designed to achieve your specific business goals.
Reach Professional Audiences and B2B Decision Makers
We create LinkedIn advertising campaigns that target professionals based on job titles, industries, company size, and other business attributes. LinkedIn excels for B2B marketing, professional services, recruitment, and reaching decision makers. Our campaigns use sponsored content, message ads, and dynamic ads to generate qualified leads from LinkedIn’s professional audience.
What’s Included in LinkedIn Campaign Management
Professional audience targeting and segmentation, campaign objective setup and optimization, ad creative development for business audiences, sponsored content and InMail campaigns, lead gen form creation and optimization, conversion tracking implementation, budget pacing and bid management, and detailed lead quality analysis. You’ll reach the business professionals most likely to need your services.
Build the Foundation for Advertising Success
Every successful campaign starts with solid strategy. We analyze your business goals, target audience, competitive environment, and market opportunities to develop a comprehensive advertising plan. This includes platform selection, budget allocation, targeting strategies, messaging frameworks, and success metrics. You’ll know exactly what we’re doing, why we’re doing it, and how we’ll measure success.
Create Ads That Capture Attention and Drive Action
Great campaigns need great creative. We develop ad copy and work with our design team to create visuals that stand out, communicate your value proposition, and motivate action. This includes writing multiple ad variations for testing, developing platform-specific creative, and continuously refining based on performance data. You’ll get ads that resonate with your target audience and drive results.
Convert Clicks Into Customers
Driving traffic means nothing if your landing pages don’t convert. We analyze and optimize your landing pages to ensure they align with your ad messaging, load quickly, and guide visitors toward conversion. This includes recommendations for layout, copy, calls to action, and technical performance. Combined with our web development services, we can implement improvements that significantly boost your conversion rates.
Continuously Improve Campaign Performance
PPC management is an ongoing process of testing and refinement. We continuously test new keywords, ad variations, audiences, bidding strategies, and landing pages to improve your results. Our data-driven approach identifies what’s working and doubles down on success while eliminating what’s not performing. You’ll see consistent improvement in your campaign efficiency and ROI over time.
Stay Informed About Your Campaign Performance
You’ll receive detailed monthly reports showing your campaign performance, including impressions, clicks, conversions, cost per acquisition, and return on ad spend. We explain what the numbers mean for your business and outline our optimization strategy for the month ahead. You’ll always know where your money is going and what results it’s generating.
Why Businesses Choose Us for SEM Management
We're built different from typical PPC agencies
Transparent Flat-Rate Pricing Without Hidden Fees
We charge $125 to set up each new campaign and $250 per month for ongoing management. That's it. No percentage fees, no surprise charges, no complicated pricing structures. When you spend $10,000 on ads, you pay $250 for management. When competitors charge 15%, they take $1,500. You save $1,250 that goes directly into reaching more customers. Our pricing aligns with your success, not your spending.
We Focus on Results, Not Just Activity
Many agencies focus on vanity metrics like impressions and clicks without connecting ads to actual business outcomes. We optimize for what matters, conversions, qualified leads, sales, and ROI. Every decision we make is evaluated based on whether it improves your bottom line. You'll work with a team that understands the difference between activity and results.
Multi-Platform Expertise Under One Roof
Managing campaigns across Google, Meta, and LinkedIn requires understanding how each platform works and how they complement each other. We have deep expertise in all three platforms and create coordinated strategies that work together. You'll get a unified advertising approach instead of siloed campaigns that compete for the same audience.
Data-Driven Decisions Backed by Testing
We don't guess what'll work. We test systematically, analyze results objectively, and make decisions based on performance data. Every campaign includes ongoing testing of keywords, ad copy, audiences, and bidding strategies. You'll get optimization based on what's actually performing, not opinions or best practices that may not apply to your business.
Fast Implementation and Responsive Management
We move quickly to capitalize on opportunities and address issues before they waste your budget. New campaigns launch within days, not weeks. Performance issues get addressed promptly. You'll work with a team that treats your advertising budget with the urgency it deserves.
Transparent Reporting You Can Actually Understand
We provide clear, honest reporting that shows what's working and what's not. No confusing jargon, no cherry-picked metrics, no hiding poor performance. You'll get straightforward insights into your campaign performance and our plans for improvement. We believe you deserve to understand exactly what you're paying for.
“Unrivaled manages my company’s webpage. EJ is easy to work with and quick to respond. I would recommend Unrivaled to anyone looking to build, update, and manage a webpage.”
Why Search Engine Marketing Drives Business Growth
The data behind paid advertising success
65%
$2
average return for every $1 spent on Google Ads, making search advertising one of the most profitable marketing channels when managed effectively.
46%
50%
53%
of paid search clicks now come from mobile devices, making mobile optimization critical for campaign success.
73%
Common Questions About Search Engine Marketing
Frequently Asked Questions
How much should I budget for paid advertising?
Most businesses start with $1,000 to $5,000 per month in ad spend, though the right budget depends on your industry, competition, goals, and customer lifetime value. More competitive industries require larger budgets to compete effectively. We’ll analyze your market during the planning phase and recommend a budget that gives you meaningful results. Remember, with our flat-rate pricing of $250 per month per campaign, nearly all your budget goes directly to ad spend instead of agency fees.
How is your pricing different from other agencies?
We charge a simple flat rate of $125 to set up each campaign and $250 per month for ongoing management. Most agencies charge 10% to 20% of your monthly ad spend, meaning you pay more as you spend more, regardless of results. If you spend $5,000 monthly on ads, competitors charging 15% take $750 while we charge $250, saving you $500 every month. That money goes directly into reaching more customers instead of inflating agency fees.
What's included in the $125 setup fee?
The setup fee covers everything needed to launch your campaign including account setup and configuration, conversion tracking implementation, initial keyword research and selection, ad copy development, audience targeting configuration, campaign structure development, and initial optimization settings. You pay this once per campaign when we launch something new.
Do you require long-term contracts?
No. We don’t lock clients into long-term contracts because we’re confident in the results we deliver. You can pause or cancel your campaigns anytime. Most clients continue working with us because they’re seeing positive ROI and want to keep growing, not because they’re contractually obligated.
How long does it take to see results from PPC advertising?
You’ll start seeing traffic immediately once campaigns launch. However, meaningful results and optimization usually take 30 to 90 days as we gather performance data, test variations, and refine targeting. Early results help us understand what’s working, but campaigns typically improve significantly over the first few months as we optimize based on real performance data.
Which platform is best for my business?
Google Ads works best for capturing high-intent search traffic from people actively looking for solutions. Meta advertising excels for building awareness, reaching specific demographics, and targeting based on interests and behaviours. LinkedIn is ideal for B2B marketing, professional services, and reaching decision makers. During your strategy session, we’ll recommend the right platform mix based on your audience, goals, and budget.
Can you manage campaigns if I'm already running ads?
Yes. We can take over existing campaigns on Google, Meta, or LinkedIn. We’ll audit your current setup, identify opportunities for improvement, and transition management smoothly. In many cases, we find significant optimization opportunities in existing campaigns that quickly improve performance and reduce wasted spend.
How do you measure campaign success?
We track metrics that matter to your business including conversions, cost per acquisition, return on ad spend, conversion rate, and revenue generated. While we monitor clicks, impressions, and other engagement metrics, our primary focus is on outcomes that impact your bottom line. You’ll see exactly how much you’re spending to acquire each customer and what return you’re getting on your investment.
What if my campaigns aren't performing well?
We continuously monitor performance and make adjustments to improve results. If campaigns are underperforming, we analyze why, test new approaches, and implement changes quickly. Sometimes market conditions, competition, or product-market fit issues affect performance. We’ll be honest about what’s happening and work with you to find solutions. Our flat-rate pricing means we’re motivated by your success, not by how much you spend.
Do you handle the creative or do I need to provide it?
We handle ad copywriting as part of our service. For display ads, social media ads, and other visual content, we can work with our design team to create what’s needed, or you can provide your own creative assets. We’ll guide you on what works best for each platform and ensure your ads meet platform requirements and best practices.
Can you help with landing pages for my ads?
Yes. We provide recommendations for optimizing your existing landing pages and can work with our web development team to create new pages or improve current ones. Strong landing pages are critical for conversion, and we often see significant ROI improvements from landing page optimization alongside campaign management.
How does SEM work with your other services?
Our SEM services complement our SEO and social media marketing offerings. Many clients use paid advertising for immediate results while building long-term organic visibility through SEO. We coordinate strategies across services to ensure your digital marketing works together cohesively. Combined with our web development and design services, we can create complete solutions optimized for conversion.
What happens if I want to run campaigns on multiple platforms?
Each platform is managed as a separate campaign with its own $250 monthly management fee. So if you want Google Ads, Meta advertising, and LinkedIn campaigns, you’d pay $250 per month for each, totaling $750 monthly for management across all three platforms plus your ad spend on each. This still saves you significantly compared to percentage-based pricing, especially as your budgets grow.
Do you provide training if I want to eventually manage campaigns myself?
While we focus on management services, we’re happy to explain our strategies and processes. However, most clients find that our expertise and ongoing optimization deliver better results than self-management, especially given our low flat-rate pricing. The time you’d spend learning and managing campaigns is often better spent on your core business while we handle the advertising.
